To get the most from Google, you need to understand Google. Building Research Tools With Google For Dummies explains how Google works and how you can build more effective queries (hint: it’s a lot more than just using the “Advanced Search” techniques!) It even shows you how to think like a researcher and how to package the results of your research so it means something to your audience. You’ll be able to:
- Understand Google research techniques and use the custom search-related syntax
- Recognize Google’s strengths—and limitations
- Target your search by using Google operators
- Use Google to research photos, or even an entire industry
- Improve the effectiveness of your results by understanding Google’s comparative methodology
- Build custom tools using WDSL and Web Services
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