Showing posts with label Business. Show all posts
Showing posts with label Business. Show all posts

2.6.09

A Fool and His Money

ILLUSTRATIONS

In the aperture stood my amazing neighbour ... Frontispiece

I found myself staring as if stupefied at the white figure of a woman
who stood in the topmost balcony.

I sat bolt upright and yelled: "Get out!"

We faced each other across the bowl of roses

Up to that moment I had wondered whether I could do it with my left hand

CHAPTER I

I MAKE NO EFFORT TO DEFEND MYSELF

I am quite sure it was my Uncle Rilas who said that I was a fool. If
memory serves me well he relieved himself of that conviction in the
presence of my mother--whose brother he was--at a time when I was
least competent to acknowledge _his_ wisdom and most arrogant in
asserting my own. I was a freshman in college: a fact--or condition,
perhaps,--which should serve as an excuse for both of us. I possessed
another uncle, incidentally, and while I am now convinced that he must
have felt as Uncle Rilas did about it, he was one of those who suffer
in silence. The nearest he ever got to openly resenting me as a freshman
was when he admitted, as if it were a crime, that he too had been in
college and knew less when he came out than when he entered. Which was
a mild way of putting it, I am sure, considering the fact that he
remained there for twenty-three years as a distinguished member of the
faculty.

I assume, therefore, that it was Uncle Rilas who orally convicted me,
an assumption justified to some extent by putting two and two together
after the poor old gentleman was laid away for his long sleep. He had
been very emphatic in his belief that a fool and his money are soon
parted. Up to the time of his death I had been in no way qualified to
dispute this ancient theory. In theory, no doubt, I was the kind of
fool he referred to, but in practice I was quite an untried novice.
It is very hard for even a fool to part with something he hasn't got.
True, I parted with the little I had at college with noteworthy
promptness about the middle of each term, but that could hardly have
been called a fair test for the adage. Not until Uncle Rilas died and
left me all of his money was I able to demonstrate that only dead men
and fools part with it. The distinction lies in the capacity for
enjoyment while the sensation lasts. Dead men part with it because
they have to, fools because they want to.

In any event, Uncle Rilas did not leave me his money until my freshman
days were far behind me, wherein lies the solace that he may have
outgrown an opinion while I was going through the same process. At
twenty-three I confessed that _all_ freshmen were insufferable,
and immediately afterward took my degree and went out into the world
to convince it that seniors are by no means adolescent. Having
successfully passed the age of reason, I too felt myself admirably
qualified to look with scorn upon all creatures employed in the business
of getting an education. There were times when I wondered how on earth
I could have stooped so low as to be a freshman. I still have the
disquieting fear that my uncle did not modify his opinion of me until
I was thoroughly over being a senior. You will note that I do not say
he changed his opinion. Modify is the word.

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Everybodys Guide to Money Matters

THE Author, emboldened by a Banking expe-
rience of over forty years, offers this little work
to the public in the hope that, elementary though
it be, it may prove acceptable to many persons
of both sexes.

The work has been prepared chiefly for the
use of women, a vast proportion of whom are
brought up in utter ignorance of money matters
in the simplest form, though otherwise they may
be highly accomplished.

The subject, it must be allowed, is not a fasci-
nating one, but there are periods in the lives of
most persons when some knowledge of money
matters may be useful and even necessary.

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The Billionaire

THE KINGS of steel, of petroleum, and all the other kings of the United States have always in a high degree excited my power of imagination. It seemed to me certain that these people who possess so much money could not be like other mortals.

Each of them (so I said to myself) must call his own, at least, three stomachs and a hundred and fifty teeth. I did not doubt that the millionaire ate without intermission, from six o'clock in the morning till midnight. It goes without saying, the most exquisite and sumptuous viands! Toward evening, then, he must be tired of the hard chewing, to such a degree that (so I pictured to myself) he gave orders to his darkies to digest the meals that he had swallowed with satisfaction during the day. Completely limp, covered with sweat and almost suffocated, he had to be put to bed by his servants, in order that on the next morning at six o'clock he might be able to begin again his work of eating.

Nevertheless, it must be impossible for such a man -- whatever pains he might take -- to consume merely the half of the interest of his wealth.

To be sure, such a life is awful, but what is one to do? For what is one a millionaire -- what am I saying? -- a billionaire, if one cannot eat more than every other common mortal! I pictured to myself that this privileged being wore cloth-of-gold underclothing, shoes with gold nails, and instead of a hat a diadem of diamonds on his head. His clothes, made of the most expensive velvet, must be at least fifty feet long and fastened with three hundred gold buttons; and on holidays he must be compelled by dire necessity to put on over each other six pairs of costly trousers. Such a costume is certainly very uncomfortable. But, if one is rich like that, one can't after all dress like all the world.

The pocket of a billionaire, I pictured to myself so big that therein easily a church or the whole senate could find room. The paunch of such a gentleman I conceived to myself like the hull of an ocean steamer, the length and breadth of which I was not able to think out. Of the bulk, too, of a billionaire I could never give myself a clear idea; but I supposed that the coverlet under which he sleeps measures a dozen hundred square yards. If he chews tobacco, it was unquestionably only the best kind, of which he always sticks two pounds at a time into his mouth. And on taking snuff (I thought to myself) he must use up a pound at a pinch. Indeed, money will be spent!

His fingers must possess the magic power of lengthening at will. In spirit, I saw a New York billionaire as he stretched out his hand across Bering Strait and brought back a dollar that had rolled somewhere toward Siberia, without especially exerting himself thereby.

Curiously, I could form to myself no clear conception of the head of this monster. In this organism consisting of gigantic muscles and bones that is made for squeezing money out of all things, a head seemed to me really quite superfluous.

Who, now, can conceive my astonishment when, standing facing one of these fabulous beings, I arrived at the conviction that a billionaire is a human being like all the rest!

I saw there comfortably reclining in an armchair a long, wizened old man, who held his brown, sinewy hands folded across a body of quite ordinary dimensions. The flabby skin of his face was carefully shaved. The underlip, which

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26.2.09

Collateralized Debt Obligations and Structured Finance : New Developments in Cash and Synthetic Securitization

Publisher: Wiley
Language: English
ISBN: 0471462209
Paperback: 352 pages
Data: Aug 2003
Format: PDF
Description: Collateralized Debt Obligations and Structured Finance provides a state-of-the-art look at the exploding CDO and structured credit products market. Financial expert Janet Tavakoli examines securitization topics never before seen in print, including the huge increase in the CDO arbitrage created by synthetics; the tranches most at risk from this new technology; dumping securitizations on bank balance sheets; the abuse of offshore vehicles by companies such as Enron; and securitizations made possible by new securitization techniques and the introduction of the Euro. This valuable guide comprehensively covers one of the fastest growing markets on Wall Street, predicting where new bank regulations and other developments may lead to product growth or product extinction. While providing an overview of the market and its dynamic growth, Collateralized Debt Obligations and Structured Finance explores the types of products offered, hedging techniques, and valuation and risk/return issues associated with investment in CDOs and synthetic CDOs.

Janet M. Tavakoli, MBA (Chicago, IL), has over eighteen years of experience trading, structuring, and marketing derivatives and structured products with major financial institutions in New York and London. She is also the author of Credit Derivatives and Synthetic Structures, now in its Second Edition (0-471-41266-X).

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22.2.09

The $100,000+ Career

The $100,000+ Career
Description: The $100,000+ Career unlocks the power of networking to help build your executive career and land the job you want. It's not enough to find an executive job - this guide will show you how to land a job you love and are well-compensated for.

By following Davies's method, you'll discover which industry, job type, location, company size, salary and other factors are right for you. And the best part about it is that you'll have other people helping you land that dream job, and advancing your career.

The $100,000+ Career is more than just a job search technique - it is a brand new way to build your career at the top of the ladder.

Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns

Description: This book is a practical, pragmatic "how to" book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, repeatable campaign development process, including the necessary templates and helpful, practical techniques.

This book is your guide that will show you how you can optimize your marketing efforts and achieve an even greater return on your marketing investment.

While many of us will recognize a good, well-thought-out marketing campaign when we see one, the single, basic truth about world-class marketing campaign development is that it is easy to say, but hard to do. It is hard to do because we all like to take short-cuts. I hear the lament all too often: "I'm over-worked don't have the time to think strategically" or "Planning is overrated. I just need to get these projects done." As a result, we take short-cuts like "ready, fire, aim." Lack of planning is the slippery slope that leads to wasteful marketing. Then one day we get the call from the corner office to come and explain why our marketing efforts did not produce the desired results.

Luckily, architecting world-class campaigns is achievable for any marketing team. Successful marketing requires following a disciplined, systematic approach to working cross-functionally and cross-regionally in order to prioritize marketing objectives, design a customer-engaging go-to-market strategy, and execute the plan.

Entrepreneurship: The Seeds of Success eBook Download

Entrepreneurship: The Seeds of Success
Description: Challenge the normally accepted limits of "what is possible" in business. Entrepreneurship is usually associated with individuals and small companies. Yet it is the successful entrepreneurs who develop businesses into large corporations - their spirit, leadership and determination lead to great things. In this book John Forbat, serial entreupreneuer, covers: characteristics you will need to succeed; issues that start-ups face; The TASK principle and the 4 T's; management and company politics; spotting unrecognised markets; convincing people that the "cure for which there is no ill" does have an ill; the importance of R&D and how it doesn't have to cost thousands; how necessity can be a real mother of invention; and much more! Also included are case studies which provide fascinating insights into how the author: operated a company on two continents (without capital!); turned a company facing insolvency into a takeover target; and managed to turn a good business plan and a relatively small amount of credit into a company with profits of $200,000 p.a. The down to earth ideas and experiences related in this book make it essential reading for all budding entrepreneurs and those already in business.

21.2.09

How to Land a Top-Paying Federal Job: Your Complete Guide to Opportunities, Internships, Resumes and Cover Letters eBook Download

Lily Whiteman, "How to Land a Top-Paying Federal Job: Your Complete Guide to Opportunities, Internships, Resumes and Cover Letters, Application Essays (KSAs), Interviews, Salaries, Promotions and More!"
AMACOM | 2008-09-03 | ISBN: 0814401724 | 304 pages | PDF | 2,7 MB

With more than 40% of the federal government's 1.6 million employees retir­ing in the next 10 years, now is the time for anyone seeking a government job to take advantage of the massive retirement wave that has already begun. Yet until now, no truly up-to-date or comprehensive book has existed to give readers the tools and guidance they need to get hired for a government job, internship, or fellowship. Entertainingly written by a successful career coach who has served as a federal hiring manager, this reader-friendly book steers prospective applicants through every stage of their job search. Drawing on interviews with more than 100 other hiring managers, the book gives readers:

little-known ways for finding openings * shortcuts for instantly impressing the true gatekeepers on paper and in person * sure-fire tips for negotiating a top salary * and expert techniques for getting quickly promoted, this is the book to have when seeking a federal job.
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19.2.09

All About Real Estate Investing: The Easy Way to Get Started eBook

William Benke, Joseph M. Fowler,, "All About Real Estate Investing: The Easy Way to Get Started"
McGraw-Hill | 2001-07-25 | ISBN: 0071374310 | 256 pages | PDF | 1,5 MB

Investors battered by today’s tumultuous stock market—and attracted by continued low interest rates—are making real estate one of today’s hottest investment markets. All About Real Estate Investing, Second Edition, provides objective, time-tested techniques and worksheets for evaluating a property, negotiating and closing a transaction, and more.

A simple yet comprehensive overview for anyone who owns—or is considering owning—real estate, this common sense guidebook explains how to buy and manage any property, from fixer-upper two flats to multi-unit complexes. New information includes:

* How to make inflation—whether moderate or raging—work for the investor
* The changing broker/client relationship, including the role of the buyer broker
* Extensive updates based on new tax laws and regulations
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Buying Real Estate Foreclosures eBook

Melissa S. Kollen-Rice, "Buying Real Estate Foreclosures"
McGraw-Hill | 2003-06-27 | ISBN: 0071412387 | 224 pages | PDF | 2,3 MB

"... want to buy a house or other real estate below market value? If so, read this book."--Robert J. Bruss, syndicated real estate columnist

Home foreclosures are at a ten-year high, and this new edition of Melissa Kollen-Rice's bestselling guide fills readers in on everything they need to know to find and finance real estate bargains from banks, S&Ls, public auctions, government agencies, and other sources. Packed with worksheets, checklists, and contact directories, Buying Real Estate Foreclosures is the resource for novices and pros alike. This fully revised and updated edition features:

* Guidance on pitfalls, hidden costs, sources of foreclosure lists, and creative financing strategies
* Valuable sample forms and documents
* A new chapter--"What the banks don't want you to know: why are they so motivated to sell?"
* New strategies to help investors cut through the red tape
* In-depth discussions of the benefits and risks of all types of financing
* A completely updated pre-bid checklist
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16.2.09

Growing Up in the Oil Patch

John Schmidt, "Growing Up in the Oil Patch"
Natural Heritage Books | 1989-06-30 | ISBN: 0920474578 | 180 pages | PDF | 9,9 MB

This book chronicles the adventures and achievements of some of the most colourful, ambitious people of their time statesmen, scoundrels, visionaries and developers. Participants all in the growing oil patch! The author presents a highly readable, informative and entertaining account of the early years in the development of Canada's gas and oil industry. Based upon five years of research, interviews, and his fortuitous discovery of a rare, historically important scribbler, John Schmidt traces the paths of two enterprising American-born drillers, 'Frosty' Martin and 'Tiny' Phillips, whose drive and ingenuity were encouraged by British and Canadian promoters and financiers. Their entrepreneurial spirit took them initially to Leamington, Ontario and ultimately, into the heart of the oil patch in Western Canada.
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Global Political Economy: A Marxist Critique

Bill Dunn, "Global Political Economy: A Marxist Critique"
Pluto Press | 2008-11-20 | ISBN: 0745326676 | 384 pages | PDF | 1 MB

This is an ambitious survey of the history and state of the world economy, covering the major upheavals of the capitalist system over the last 100 years.

Bill Dunn provides an original and enlightening explanation of the state of the world economy. He covers all the main aspects of global political economy explaining the theories behind production, trade, finance and relations between rich and poor countries. He also tackles the question of the origin of capitalism, a debate that always proves popular among students and academics. Dunn also includes a critique of alternative perspectives, showing that Marxism still provides the best analytical tools for understanding the global economy.

This comprehensive text is a must for students of politics and economics who are keen to understand how the economy reached its current stage and what the future is likely to bring.
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Triumph Over Tragedy: September 11 and the Rebirth of a Business

Triumph Over Tragedy: September 11 and the Rebirth of a Business
Wiley | 2002 | ISBN: 0471244384 | Pages: 240 | PDF | 1.25 MB

"Rebuilding KBW is eloquent testimony to the strength, spirit, and will of the people of our city."
–Richard D. Parsons, Chief Executive Officer, AOL Time Warner, Inc.

"There are no management manuals for rebuilding a firm after the tragedy that KBW suffered on 9/11. KBW’s success in their restoration is a testament to the skill and determination of the people at the firm and the deeply felt need of their friends and supporters throughout the country to help them succeed. That business success was matched by their concern for the families of those who did not survive the 9/11tragedy. As a member of one of those families and a longtime friend and client of the firm, I am deeply moved by its story. KBW is, at the same time, but one example of the strength and spirit of Americans and New Yorkers who cannot be defeated by the forces of evil."
–Thomas S. Johnson, Chairman and CEO, GreenPoint Financial

No one would have blamed the management and employees of Keefe, Bruyette & Woods for giving up. The September 11 terrorist attack killed one-third of the company’s staff and obliterated its headquarters. Yet the men and women of KBW refused to quit.

Triumph Over Tragedy tells the powerful and compelling story of KBW’s destruction and rebirth. Firsthand accounts from dozens of staff members at all levels describe the horrifying events of September 11, recall the devastation and suffering in the aftermath of the tragedy, and explain how, in the face of overwhelming destruction, they found the will and resources to survive and thrive.

The people of KBW set a new standard for disaster recovery and redefined our understanding of how much loss one company can endure and still rebuild. Their story offers lessons of hope and renewal that will inspire anyone struggling with personal or professional loss due to unforeseen tragedy.

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11.2.09

New Market Leader Advanced Business English Practice File (with audio CD)

Author: John Rogers
Published by: Longman
File size: 30Mb
File type: pdf+mp3


Topics that matter
Market Leader Advanced reflects the world of business today, and the issues that are shaping the business environment - from ‘energy’ to ‘doing business online’ and ‘project management’.

Content that inspires
Market Leader uses authentic resources and material from the business environment, such as the world famous and respected Financial Times. Using authentic material means students get the best business resources around and helps expand their practical vocabulary and so build their language confidence.

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The book:
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Audio CD:
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Advanced Business CourseBook with Audio CDs is here:
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Harvard Business Review 2006

Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants.
It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, Robert H. Schaffer and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, a Brazilian (Portuguese-language) edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.

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Harvard Business Review 2007

Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants.
It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, Robert H. Schaffer and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, a Brazilian (Portuguese-language) edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.

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Text (PDF)
http://rapidshare.com/files/72087304/01H07.rar
http://rapidshare.com/files/72087475/02H07.rar
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Polymers in Electronics: Market Report

Smithers Rapra Press | 2006-08-30 | ISBN: 1847350062 | 126 pages | PDF | 1,1 MB

Designers of electrical and electronic components have a wide choice of polymers at their disposal - cost is a prime consideration but competition in the market place is imposing ever more stringent specification criteria on the equipment designer who, in turn, is demanding significantly improved performance from his polymer supplier. This report lists the most commonly used polymers with brief notes on their properties. This report seeks to provide an overall picture of the varied use of polymers in the manufacture of electronic components. It has endeavoured to identify trends and future movements of the market. The pattern of polymer usage has changed and material formulations have had to be modified to conform with new European Union (EU) legislation relating to the use of hazardous materials in components. Furthermore there is now far more emphasis on recycling rather than landfill disposal and these are issues covered in the report. This report will be of interest to all those involved in using polymers to produce electronic components and to those who provide the raw materials for the production.

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The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations

Portfolio Hardcover | 2006 | ISBN: 1591841437 | Pages: 240 | PDF | 1.34 MB

Understanding the amazing force that links some of today's most successful companies

If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish.

What's the hidden power behind the success of Wikipedia, craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and women's rights movements? What fundamental choice put General Motors and Toyota on vastly different paths? How could winning a Supreme Court case be the biggest mistake MGM could have made?

After five years of ground-breaking research, Ori Brafman and Rod Beckstrom share some unexpected answers, gripping stories, and a tapestry of unlikely connections. The Starfish and the Spider argues that organizations fall into two categories: traditional “spiders,” which have a rigid hierarchy and top-down leadership, and revolutionary “starfish,” which rely on the power of peer relationships.

The Starfish and the Spider explores what happens when starfish take on spiders (such as the music industry vs. Napster, Kazaa, and the P2P services that followed). It reveals how established companies and institutions, from IBM to Intuit to the US government, are also learning how to incorporate starfish principles to achieve success. The book explores:
* How the Apaches fended off the powerful Spanish army for 200 years
* The power of a simple circle
* The importance of catalysts who have an uncanny ability to bring people together
* How the Internet has become a breeding ground for leaderless organizations
* How Alcoholics Anonymous has reached untold millions with only a shared ideology and without a leader

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5.2.09

Cisco Routers for the Small Business: A Practical Guide for IT Professionals

Cisco Routers for the Small Business provides in plain English a no–nonsense approach to setting up all the features of the Cisco IOS for a small business using broadband technologies. This book explains how to use a Cisco router to setup cable modems, DSL and PPPoE, and explains how to configure NAT, Access Control Lists, Firewalls, DMZs and an IPSec VPN between two sites using advanced encryption. The chapters are tutorial based and provide easy to follow, step–by–step instructions for all tasks that small businesses need to perform using a router. Easy–to–implement example configurations are included in the appendices.

* Written for the small–business using common, broadband connections such as Cable internet and DSL.
* Provides easily–followed, step–by–step instructions for tasks that small businesses need to perform, such as configuring virtual private network (VPN) connections, creating firewalls, securing the router, and more.
* Contains appendixes with example configurations that are short, to the point, and dead–simple to implement.

What you’ll learn

* Securely configure Internet connections for your business using Cisco’s IOS command–language.
* Create virtual private networks (VPNs) that bring remote offices and employees onto your network, safely, via standard DSL and Cable Internet connections.
* Set up network address translation (NAT) routing so that your in–office computers are effectively invisible to outside intruders.
* Back up and recover your router configuration.
* Create “demilitarized zones” (DMZs) in support of servers that you wish to make accessible from outside your more secure, internal network.
* Protect your email server from attack using Cisco’s Email Inspection Engine.


Who is this book for?

Cisco Routers for the Small Business is intended for Network Administrators, Power–users, and I.T. Professionals who support small business networks

1.2M pdf

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2.2.09

Statistical Methods in e-Commerce Research

Publisher: Wiley
Language: English
ISBN: 0470120126
Paperback: 430 pages
Data: Sep 2008
Format: PDF
Description: With the expanding presence of technology in today’s economic market, the use of the Internet for buying, selling, and investing is growing more popular and public in nature. Statistical Methods in e-Commerce Research is the first book of its kind to focus on the statistical models and methods that are essential in order to analyze information from electronic-commerce (e-Commerce) transactions, identify the challenges that arise with new e-Commerce data structures, and discover new knowledge about consumer activity.

This collection gathers over thirty researchers and practitioners from the fields of statistics, computer science, information systems, and marketing to discuss the growing use of statistical methods in e-Commerce research. From privacy protection to economic impact, the book first identifies the many obstacles that are encountered while collecting, cleaning, exploring, and analyzing e-Commerce data. Solutions to these problems are then suggested using established and newly developed statistical and data mining methods. Finally, a look into the future of this evolving area of study is provided through an in-depth discussion of the emerging methods for conducting e-Commerce research.

Statistical Methods in e-Commerce Research successfully bridges the gap between statistics and e-Commerce, introducing a statistical approach to solving challenges that arise in the context of online transactions, while also introducing a wide range of e-Commerce applications

and problems where novel statistical methodology is warranted. It is an ideal text for courses on e-Commerce at the upper-undergraduate and graduate levels and also serves as a valuable reference for researchers and analysts across a wide array of subject areas, including economics, marketing, and information systems who would like to gain a deeper understanding of the use of statistics in their work.

http://rapidshare.com/files/189438444/0470120126.rar

http://rapidshare.com/files/189532230/Statistical_Methods_in_e-Commerce_Research__Statistics_in_Practice__By_Wolfgang_Jank__Galit_Shmueli.